What is an explainer video is answered by Digital Tribes. This example of an explainer video features an example for Fleur de Lis Dental in New Orleans.
You may be wondering what is an explainer video? It is a video used for marketing and sales of products and services. These videos will highlight a product or a service from businesses in a compelling way.
Explainer videos are utilized effectively in video ads and they are also placed on the Homepage of a company’s website as well as landing pages. They can also be used to feature their product or service through social media channels.
Explainer videos usually consist of these five things.
• Duration is short: these videos are usually under three minutes, the best versions are shorter, going from one minute to two minutes tops. • Have a call to action or (CTA): they tell their target audience clearly what they want them to do after watching the video. • Solves a problem: they identify the problem and offer the solution in the video. It explains how their product or service is their solution. • Brand and audience are congruent: when the style and tone match the brand is when they are most effective. • High quality: top-notch quality is a must for both the quality of production and the quality of content.
One of the most common areas not addressed in explainer videos is the “why”. Generally, they are great at explaining a product or service, but they tend to leave a company’s purpose which is essential to the success of the video.
Communicating the “why” effectively has to do with a company understanding their target audience and delivering a clear message to them about their brand’s “why”. This is where Digital Tribes stands out from the rest. As video production experts we know what it takes to deliver on your goals.
We hope this answered the question of what is an explainer video and the benefits that it brings when executed properly. Contact us today for your video needs.
